Project 25

Project Summary

For the 25th Kaldor Public Art Project, Thomas Demand presented a new series of images, The Dailies, within the unique environment of the Commercial Travellers' Association (CTA) club, part of the MLC Centre designed by celebrated Australian architect Harry Seidler in the mid 1970s. Demand, known for his full-scale recreations of environments made entirely from paper and card that he photographs and later destroys, so that they remain only as images, occupied an entire hotel floor on the CTA building's level 4. His installation, displayed throughout the bedrooms that extend out from a circular corridor, had a disorientating effect.

In recent years Demand has begun to move beyond traditional exhibition models for his work by transforming the gallery spaces, with carefully designed wallpaper for his exhibition at the Serpentine Gallery in London (2006), or with a complex installation of curtains as a background for his works at the Neue Nationalgalerie in Berlin (2009-2010). His Kaldor Public Art Project extended out to a totally new environment, exploring an extraordinary architectural setting for his works, a first for the artist and a unique experience for Sydney.

The series of works that Demand presented for this project, The Dailies, capture everyday moments and objects, their title referring to the daily rushes from film, the leftover images from the cutting room floor. Demand likens them to Japanese Haiku poetry, simple fragments strung together to inspire reflection. Appearing like simple, instantaneous moments, The Dailies series are crafted with the utmost care and are printed using the labour-intensive dye-transfer technique that only a handful of specialists in the world can achieve. Dye-transfer printing is one of the oldest colour photographic processes, peerless for its richness, depth and fidelity and Demand has used some of the last remaining papers and materials of their kind to print his works via this rare technique, a method that will be soon unavailable for future generations of artists.

The installation, The Dailies, also included collaborations with Miuccia Prada and US author Louis Begley (novels include: ‘Wartime Lies’, ‘The Man Who Was Late’ and ‘About Schmidt’).


Thomas Demand

The Dailies

23 March – 22 April 2012
Commerical Travellers' Association, MLC Centre Sydney City



Currently exhibiting at

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VideoBack to top

Thomas Demand: Episode 1

Thomas Demand: Episode 2

Thomas Demand: Episode 3

Celebration of Project 25: PARLOUR

Thomas DemandBack to top

German artist Thomas Demand is known for his life-size recreations of environments made entirely from paper and card that he photographs and then destroys. Often using imagery taken from the mass media, Demand’s re-created environments—always devoid of figures yet often displaying evidence of recent human activity – achieve a disquieting balance between the convincingly real and strangely artificial. The effect of these uncanny reconstructions is to destabilise our understanding of the sites, which we ‘know’ so well through reproduction.

Education KitBack to top

This Education Kit discusses Thomas Demand’s practice, and his collaboration with Miuccia Prada and Louis Begley for Project 25.


CONTENTS: Project overview | Introduction | Artist’s practice and CV | Catalogue essay: Thomas Demand and the CTA | Dye transfer technique | Miuccia Prada | Louis Begley | Harry Seidler CTA | Commercial Travellers’ Association | Haiku | Essay questions | Bibliography/videography

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