Project 12
Vanessa
Beecroft

Project Summary

Vanessa Beecroft’s use of live models has developed into a prolific body of more than 60 different performances presented in museums, galleries and public spaces around the world. For Project 12 in Sydney, Vanessa Beecroft’s VB40, 1999, was the 40th in her series of works, most using nude and semi-nude women, preened and presented in formation. At the Museum of Contemporary Art, 20 models stood for a period of two-and-a-half hours for each performance; positioned by Beecroft and following rules of deportment, they conformed to an overall configuration. Drawing from the iconography of fashion, film and painting, they became a collective portrait of idealised femininity and desire within a consumer culture.

In Beecroft’s earliest works, at the start of the ’90s, wigs and make-up were used to give an appearance of homogeneity; however later works achieved this through casting for uniform appearance and more professional staging, producing mannequin-like figures and more structured configurations. In Sydney, the performers were recruited from surf and lifesaving clubs as well as modelling agencies. Beecroft worked closely with the staff of the Museum of Contemporary Art to select the models and wardrobe. Conforming to an ideal image of ‘Australian athleticism’, the models chosen were tall, broad-shouldered and of ‘Anglo-Saxon or Irish’ appearance. They were dressed in red stockings, provided by Wolford, worn with flesh-toned bras and red Prada heels. One of the models wore heels only, standing nude in the centre of the group.

Beecroft positioned the models symmetrically along the marble squares on the MCA floor. They were given a list of 54 numbered instructions or ‘rules’ for their deportment: Be still. Go at ease. Move naturally. Do not move out of place. Do not move in real time. Use no verbal communication. Be detached. Be remote. Hold position. Look plain, boyish, quiet. Don’t let your mood show. Do not laugh. Be compact. If you are bored show it. Beecroft’s statement to accompany the exhibition explained: ‘The purpose is to work on a specific subject and to create an image or a portrait that has the effect of a monument, even if it lasts briefly. The references are classical paintings and portraits, the girls are contemporary models. The practice is to stand, not talking, and to wait until it ends, being watched as a picture and photographed as though on a photo shoot.’

 

Vanessa Beecroft


VB40
2 - 5 August 1999
Museum of Contemporary Art, Sydney

 

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Vanessa BeecroftBack to top

Vanessa Beecroft’s work stands at the cross-roads of post-modern sexuality and politics of representation. Her durational performance pieces predominantly employ women in near-nude or nude states. The extended duration of these performances has the disorienting effect of the traditionally objectified female form rejecting and returning the gaze. Beecroft’s site specific works extend these ideas, commenting on local notions of class, beauty, politics and taste.

Education KitBack to top

This Education Kit includes information about Vanessa Beecroft’s practice, and the role of ‘the gaze’ in contemporary art.

LEARNING STAGES: Senior secondary (Stages 5-6) | Tertiary

CONTENTS: Introduction | Artist bio | Project outline | World events 1999 | Theme: the ‘gaze’ and the politics of representation | Art Gallery of NSW Collection connections | Selected references | Issues for discussion